I am already ranking top

[Ruchy]

i saw advice that even if you are already top in the serp you should anyways buy the google ads for it.

it doesnt seem to make any sense to me can anyone explain it to me???

thanx

[BlueCorona]

Hello!

The reason it’s often suggested to buy ad space is because those ads will show up above the organic rankings. In other words, the user will see the ad (usually looks very similar to the organic results) before they even get down to the number one result in the SERPs. Additionally, it’s important to remember that your rankings can drop—and if that ends up happening, you can rest easy knowing that you’ll still show up thanks to your ad. Hope that helps clear it up!

[DmitriiK]

Howdy.

Basically, it's done for the reason to have 1 extra spot on the SERPs page. That way your website will have higher chance to be clicked on. The only thing I recommend thinking about beforehand - ROI. Are queries popular enough and do they result in actual conversions. Cause 200% of nothing is still nothing

Hope this helps.

[EGOL]

If you decide to bid for paid positions, don't waste it.  Instead, use it to make an offer that you can't rank in the organic or promote a value proposition that can not be seen in your organic title and description.  Pay for extra attention or promotion.

[Ruchy]

HELLO thanks for answering

don't you think its worth it to wait, and if my rankings drop I could use ads then?

Ruchy

[EGOL]

I normally don't bid on ads, especially if I hold the #1 position and no ads are showing above me.  Why? The price of the ads is subtracted from my profits.

The real cost of your advertising is how much you must pay for each sale that is made.  In some SERPs the competition (bidding) for ads is so strong that only those competitors with highly converting websites, lowest cost of goods, cheapest shipping and cheapest labor costs are able to make a profit.  Small competitors who do not enjoy these economies of scale are unable to sell through ads at a profit.

If you are able to sell through ads at a profit then the ultimate measure of "if you should do it" is the amount of profit that you can make in a day.  Running ads should increase your sales.  Does that cost produce a greater profit per day than not running the ads.  If you are able to measure this, then you have your answer.