Keywords for Whatafy.com

[whatafy]

Hi guys,

I own whatafy.com, we translate the articles from my romanian website dli.ro.

I'm working on a script for subdomain ask.whatafy.com

Whatafy = We Have All The Answers For You

Now i'm stuck in seomoz, because as you can see we have articles from over 40 domains, and is a general online magazine with articles.

What keywords should i use for main domain ? What competitors to enter in those 3 options so i can track and beat them.

Should i make another campaign for ask.whatafy.com when is ready ? or the main campaign have some options to track subdomain to ?

I have same situation with dli.ro where in subfolders i have different scripts like, web directory, companies listing, dreams interpretations, illustrated jokes, text jokes, driving licens test, online test for fun, postcodes, wheater, big forum, maps, ecards etc. Is a big portal with everything, and for each subfolder i targeted severel keywords, i need to make a campaign for each folder ?