Google 'most successful online businesses'
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how come this guy has all but 1 of the top ten results? (UK results - I'm guessing same in USA?) - with thin content on a spammed keyword on multi-sub domains? How can we 'white hat' guys compete if stuff like this is winning?
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The information that you provide is really skimpy...
However, in general, if that type of stuff is dominating then competition is not very tough.
A little hard work should advance your site.
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I agree, low competition and probably low search volume. Do some SEO for it and you'll be up there in no time!