301 Redirects and Google Shopping Feeds

[vgusvg]

I am moving my site from Volusion to Shopify.  The domain remains the same but the URL paths are different.  With respect to my Google Shopping feed, is it best to send old URLs (with 301 redirects) or to send the new URLs?

[DmitriiK]

Howdy.

New Urls for sure. The old URLs with 301s will not make it in any way better, just extra step in server jumps. In fact, there might be a rule about not using redirects for landing pages for Google Advertiser Platform.

[DmitriiK]

There is a similar topic here, just about adwords: https://www.en.advertisercommunity.com/t5/Advanced-Features/Which-is-better-changing-the-destination-URL-or-doing-a-301/td-p/194738

[vgusvg]

Thanks Dmitri!  I've gotten the same feedback from others.  Will do.  Thanks again for taking the time respond.

[DmitriiK]

No problemo