Copy partial content to other pages ?

[MozPro3]

One of our clients looking to redesign their website since we're redesigning the whole website we thought it would be good idea to separate services into individual pages so every service will have it's own page (currently there is 1 page that describes all of the services). what we're planing to do is to write unique content for each service page (about 300-400 keywords), but we also want to use some of the existing content which is kind of explains the process of provided services.

so here i need your help!

what would be the best practice to use same part of existing content on every service page without getting penalized for duplicated content?

here is how we want to structure the page with h1 and h2

<main>

Service name (same as page title)

Subline

new and unique content about 300-400 keywords

Part of old content which is going to be placed on every service page

</main>

any help would be much appreciated!

[Sbm2008]

Hello

I do not think google penalizes you for using part of the content of the home in an internal page of the service, but it will always be better to use to introduce synonyms of the keywords

In the new page try to introduce good content, well written and with transactional keywords and synonyms of keywords
Remember to write for the user and not for Google
As for the structure of the tags h1, h2, etc .. seems to me more than correct
If you can avoid literally copying better .. take advantage of semantic wealth

regards

[BlueCorona]

As long as you make sure the content differs slightly across the board, you'll be fine--especially if the bulk of it is new, super unique content.

Depending on the service, it could be useful to have different "default" content to add to certain pages--if it's a seasonal service, there's one paragraph you tweak as needed, etc.

Hope that helps!