How much content is too much? Best Pages For Content?

[hfranz]

To my understanding content has a lot to do with organic rankings if written correctly. My question is, how much content is too much and what pages are best to place content.

Our company sells very costly products. Our customers call to purchase, we do not have an eCommerce site. Write now we have on average 350 words per page. We have about 200+ pages. Each page is written for that general category and each product has its own unique content.  It seems to me that the pages with less content, tend to rank a bit better.

As we are in the process of redoing our website, is there any recommendations on writing content, or adjusting the amount of text. I am thinking a lot of our text is informative only to a certain extent. Would writing content just for the main category page be better, and then on the actual product page, have only about 250 words as a description?

Are there any other recommendations for SEO that are fairly new? Besides the Title, Description, Heading Tags, Image Alts, URLS etc.

[EGOL]

Just an example....  tell people how to use your products for maximum enjoyment...

For example if you sell mountain bikes articles about.... how to select mountain bike tires.... how to change a mountain bike tire in under 60 seconds... recommended tools for off-road biking... how to true a bike wheel (rear)... how to true a bike wheel (front).... how to clean the mountain bike chain.... geeezz...  I could go on forever...

So... give everything that you need to make your customers experts at  buying... owning... riding... maintaining... racing their mountain bikes... and make your staff look like expert mountain bikers and all-round good guys.

PS... I am not talking about light weight trivial pedestrian articles... these would be substantive, complete and detailed articles with lots of big juicy photos.  And you need a video of me changing the mountain bike tire in 42 seconds.