Target load time on ecommerce websites in 2017

[aedesignco]

I have a client that is redeveloping their website in Magento and is interested to know what their target page load time should be. I've read some stuff on this that's over a year old and curious if anyone has a census on what the averages are or what we should aim for. I know the simple answer is "as fast as it can be", but wondering if anyone has additional insight. Thanks!

[DmitriiK]

Howdy.

I'm crazy about loading times optimization

So, the strategy is to have first visual within 800ms. and everything visually available at the scrolling pace. That's why deferring and lazy loading is so popular.

Hope this helps.

P.S. I believe if there is no visual within 3 sec, there is like 80%+ of bounce.

[aedesignco]

Thank you very much!

I'm going to recommend a target of 2 sec with an average between 2 - 5 sec and 800ms for first visual. I'll let them know that they can accomplish reducing page size by:

1. leveraging browser caching
2. setting up HTTP caching
3. optimizing images
4. using gzip compression
5. minifying CSS
6. combining javascript files
7. using a CDN to serve static files