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    4. How to avoid duplicates when URL and content changes during the course of a day?

    How to avoid duplicates when URL and content changes during the course of a day?

    On-Page / Site Optimization
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    • jmueller
      jmueller last edited by

      I'm currently facing the following challenge:

      Newspaper industry: the content and title of some (featured) articles change a couple of times during a normal day.

      The CMS is setup so each article can be found by only using it's specific id (eg. domain.tld/123). A normal article looks like this:

      domain.tld/some-path/sub-path/i-am-the-topic,123

      Now the article gets changed and with it the topic. It looks like this now:

      domain.tld/some-path/sub-path/i-am-the-new-topic,123

      I can not tell the writers that they can not change the article as they wish any more.

      I could implement canonicals pointing to the short url (domain.tld/123).

      I could try to change the URL's to something like domain.tld/some-path/sub-path/123. Then we would lose keywords in URL (which afaik is not that important as a ranking factor; rather as a CTR factor).

      If anyone has experiences sharing them would be greatly appreciated.

      Thanks,

      Jan

      1 Reply Last reply Reply Quote 0
      • CMC-SD
        CMC-SD last edited by

        You can't change the title without changing the URL?

        jmueller 1 Reply Last reply Reply Quote 0
        • jmueller
          jmueller @CMC-SD last edited by

          Unfortunately not that easily, no. Those elements are tied together. Another field would need to be added on all systems and workflows involved. I guess it's the cleanest way to implement this functionality.. I hoped that there was a workaround - such as canonicals - that actually doesn't hurt the page.

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