Reversing Canonical URLs?

[frankmassanova]

A few months back, we set up canonical URLs on some pages with duplicate content to give some newer pages more link juice. Now, we need to do the opposite and give that same juice to some of the original pages. If we set up canonical URLs on the newer pages to point back to the original pages, are we losing the juice we've been building all along?

Sorry for all this convoluted juice talk. Hopefully, my point is getting across here.

[SurgeStream]

Yes, the link juice will be moved back if you reverse back the canonical urls to their original urls.  Once you add the rel canonical tag to a web page, you are essentially telling Google which page to emphasize.

https://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps

[frankmassanova]

Thanks, Kevin!