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    4. Need advice on the better URL structure to go with

    Need advice on the better URL structure to go with

    On-Page / Site Optimization
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    • elementmotor
      elementmotor last edited by

      I am rebuilding our existing website on a new platform and need advice on which URL structure would be the most ideal.  The following examples are of a product that we have with a very long page title.  Not all of our products have titles this long, but enough of them do to cause some concern.  I was also wondering if I should end the url with file type .html or if leaving it out is better.  Thanks in advance!

      OPTION 1. this example just uses the root domain and the entire product title separated by dashes

      http://ewheels.nextmp.net/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed

      OPTION 2. this example uses the crawl path as well as the entire product title

      http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed

      OPTION 3. this example uses the crawl path and just the part number at the end since the folders already contain all the keywords necessary

      http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/ace-2090aff01silace-20105aff01sil

      1 Reply Last reply Reply Quote 0
      • Chris_Hickman
        Chris_Hickman last edited by

        Option 3 seems to be the most aesthetically pleasing to the eye and shortest option. For SEO purposes the shorter URL is often the best option because the keywords would potentially be displayed in the URL preview and be highlighted in bold. It's also not advisable to repeat keywords as in your other options. Leaving out the .html extension is the most common practice today and makes your website look more modern. Hope this helps you make a decision.

        elementmotor 1 Reply Last reply Reply Quote 2
        • elementmotor
          elementmotor @Chris_Hickman last edited by

          Thanks for your advice Chris.

          1 Reply Last reply Reply Quote 0
          • BlueCorona
            BlueCorona last edited by

            Hi Robert!

            I have to agree with Chris. Option 3 is the only one that my eyes didn't jumble all the characters together when glancing at it. While you definitely want some of the keywords in your URL for SEO purposes, short and sweet is definitely the optimal choice. I would definitely go with option 3 over the others.

            As for the .html, leave that off. More modern websites are not utilizing the .html on their website URL so this will help make your website seem more up to date to users who might not know that much about URLs, etc. Good luck!

            1 Reply Last reply Reply Quote 2
            • elementmotor
              elementmotor last edited by

              Appreciate the feedback blue corona, and thanks for confirming Chris's suggestion.  We are going to go with the advisement received.

              1 Reply Last reply Reply Quote 0
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