What is a good benchmark social share rate?

[NicheSocial]

What is a good benchmark social share rate? Does a benchmark exist?

For instance, on a Zillow home profile, what % of people share that home listing on social media? Or on a NY Times article, what % of people share that article on social media?

Thanks.

[julie-getonthemap]

I don't think any benchmark exists. Obviously, a lot more people look at a New York Times article, at least the writer hopes so, then look at an individual home for sale.

In addition, who's the audience? A NYT article that appeals to a social media savvy audience will have more shares than an article geared towards a less social audience. Same with your home for sale. Is it in Palo Alto or Bozeman, Montana?

Any benchmark would be useless.