Does Google do keyword matching when deciding whether to rank a page?

[Alli7]

Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)...

If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page?

Thanks for any guidance on this.

[DmitriiK]

Howdy.

It depends on what you mean by optimizing. Exact keyphrase match? Then no, it's not necessary at all. You need to have topical "optimization", meaning having synonyms, partial matches etc. There are seceral good Whiteboard Fridays about this.

Here, first 6 results are all videos about it:

https://lmgtfy.com/?q=whiteboard+friday+keyword

[Alli7]

Thanks for your reply, Dmitri. I'll take a look at the videos.

[DmitriiK]

No problem