AdWords: Can I exclude specific keyword from showing on mobile?

[DmitriiK]

Howdy.

The question is pretty much in the subject. I know I can exclude the campaign or ad group from shwoing on mobile devices. How can i do that per keyword though?

Thanks

[Martijn_Scheijbeler]

Hi Dmitrii,

In addition to excluding campaigns or ad groups you can also create negative keyword lists in your campaign and exclude them or make sure to set up a special bid modifier for mobile devices so you always bid a -100% lower.

Martijn.

[DmitriiK]

But can i have a bid modifier per keyword though?

[Martijn_Scheijbeler]

Sorry, no you can't.

What you could do:

• Create a campaign with the same keywords, put the mobile adjustment on a -100%, which means you're basically not bidding for mobile devices.
• Duplicate the campaign, target only mobile devices on that campaign and do what you want to do with your keywords on that one.

[DmitriiK]

Yeah, that's what i thought. Basically, it would be splitting campaigns into two/several.

Well, thanks for the advise!