Subdomains, blogs and redirects, oh my!

[redpepperland]

Hello!

We are currently hosting our blog on Medium which I would like to move away from. The options now are to host the blog with our custom CMS or use the HubSpot blog capabilities. I know their blog has built-in SEO best practices but I'm pretty sure it hosts the blog on a subdomain. I keep getting conflicting advice on this. In a whiteboard Friday Rand once said to NEVER host on a subdomain. But I know that google now associates links that redirect to the original site. I.e. If redpepperland.com redirects to repepper.land then redpepper.land should have all the link juice of redpepperland.com, right? But Moz doesn't recognize any inbound links to redpepper.land, I have to actually put redpepperland.com in as an additional site to see those links and the domain authority which worries me.

So I guess two questions:

1. Does anyone have experience with Hubspot's blog? Will the subdomain hurt our SEO efforts?

2. Does google now know how to associate a redirect's link juice and domain authority to the page it redirects to?

Not sure I know what I'm talking about at all but any help would be greatly appreciated!

[Tylerj]

1. I do not have experience with a Hubspot blog, but I don't think a subdomain will hurt your efforts. I have always read that the best way to do it is in a subdirectory, but the difference between that and a subdomain isn't that big. You can setup a Wordpress blog pretty easy.

2. Google does know how to associate a redirect's link juice and domain authority to the page it redirects to. Gary Illyes said- all redirects pass PageRank now https://www.seroundtable.com/google-redirects-not-seo-22777.html

[redpepperland]

Thank you so much Tyler! This was helpful.