Website relauch - traffic dropped in Latin America

[Troteclaser]

Hi guys,

We relaunched our website www.troteclaser.com on Sept. 6th. Traffic on the new website has been stable or slightly increased except for one area: In Central and South America organic traffic dropped by 50%.

We properly set up all 301 redirects and solved all 404s within a week. We changed approx. 30% of the website structure. But I don't think that internal link juice could be the problem.

Any idea what might be the cause for a local drop in traffic like this? Did anyone have similar cases in the past?

Thomas

[Tabassum]

It may be because of the pages of the new site has not been crawled or may be you have changed the structure of the URL.

You just check the latest crawling report, how many pages has been submitted and how many pages is indexed. if submitted and indexded pages are same then Google is crawling all the pages of your site and if not, there is a problem in crawling process.

[Troteclaser]

Thanks for the hint. The number of crawled pages looks quite ok.
Additionally our rankings of our contents for Spain are as good as before the relaunch. And the Latin-American pages are based on the Spanish ones (linked with canonical tags). So I don't think that we have any crawling issues.

[TheSymmetran]

Has the content of the pages been updated? Could this be direct result of query mismatches now vs previous content in Spanish and Portuguese ( i suppose those are the content languages used in Latin America).

Have you made sure no 3rd party coincidences are not causing this (competitor coming along strong in the same period of time, market demand changes, search phrases changes)?

Have you compared your organic arrival queries from before to now and see if you are getting similar numbers of hits for specific key phrases?

There has got to be some further digging involved here, this just sounds way too odd to be a natural situation, something has got to be funny or wrong.