Outsourcing Blog Articles

[CalicoKitty2000]

I have two businesses, one is my main bread and butter and the other is an invest and try to grow type of business. This second business is a nature / education related business, so I would like to have a repository of informative nature articles with some splashes of our experience with that particular plant or animal.

I spend a lot of time on SEO and article writing on my main business, but I am running out of myself to go around. I would like to outsource article / blog writing on my second businesses, but I'm not sure where to start. If I use one of those work for hire sites in the Moz outsourced content article, can I get them to format the blog with photos as well.  I need to have a complete as possible final product.  Ideally, I'm thinking of this process:

1. Give the outsourced writer the subject matter (i.e. article about right whales)

2. I provide my own photography or photos I have purchased

3. Writer researches subject matter and writes an informative article

4. Writer logs into my blog and formats the article with interesting fonts and the photos I have provide

5. I edit the article to add my own experience with the subject matter

6. I publish the article

I'm thinking I would do this twice a month.  Is this a reasonable thing to outsource?  Could it work this way?  Any idea what an article like this might cost me?  I'm doing some marketing budget planning. Thanks in advance!

[VeroBrain]

Hi,

Good question. We always talk about fresh and relevant content.

There are different options on regard getting good articles. The frequency is highly related to the industry and the competitors. If your competitors are posting once a month, then twice a month will be enough. Although, if your competitors are adding new content every week, you might consider doing the same.

Related to the way to deliver, it could be with access to your website or a Word file, ready to copy and paste.
Not all good copywriters have WordPress' skills. Of course, those skills are best paid.
Fees starts at USD 0.2 per word. Normally you choose and pay the photos.

Ma Verónica B.

[EGOL]

Lots of people are in the market for content.  Some are really picky about quality.  Some are not that picky.  Some do not recognize quality.  Some don't care.

I have a really hard time finding content that I will publish.  It has to meet a "content expert" criteria and an "quality of writing" criteria.   The best content that I have obtained from others has been from people who are already writing good content in my topic area. They have an active blog, have written books, or are professionals in the content area of the content.  So, I go out looking for proven authors in the niche instead of people who offer themselves as writers.  Me looking for them takes a lot less time than them coming to me or me giving people a chance to submit something.

[VeroBrain]

Good point.
You have to know about the quality in advance. An expert in your niche is always the best option.

Although a good copywriter, normally has ethic. Therefore, it will be hard to convince changing his loyalties. Maybe looking in a related niche would be a more successful choose.

[TheSymmetran]

Outsource to legitimate people only.

Some use a script to babble together a bunch of nonsense, you don't want that. Some outsource what you outsource to them to fiverr and you get a poor quality grammar and spelling.

If I were you, i would not just find a writer, but an SEO-savvy copywriter for websites. I would also give them #5 before they write the article. Just review it afterwards and publish, not a crazy deal of changes. This way the SEO-savvy copywriter can use the right long tail keyphrases and you won't screw it up by doing a final addition of your side to it.

I would stay away from services provided by non-local entities to your locality...