Number of keywords for single page website

[Reyzer]

Hello, i have a question about keywords in Single page website. For how many keywords should i focus in single page website? For example: In my industry are important 2 different keywords - cabinet making and **made to measure furniture. **Should i focus on both keywords or its better to pick better keyword and focus only for that one (of course including different forms of that word and so on). Thank you for help.

[GastonRiera]

Hi there,

There is no exact rule in this subjet. A single page is elegible to rank for thousands of keywords.
Having more than one main keyword for a single page makes it more difficult to Google to decide on which to rank better.

That said, lets get to business. For me the best and optimal solution is to have different pages for keywords that are different. So that you can fully optimize every page for just one main keyword.
In your case i'd have these two pages:

• domain.com/cabinet-making/
• domain.com/made-measure-furniture/

Then every page can also be target of further optinizations for long tails keywords of the main keyword.

Hope I've helped.
GR.

[Vijay-Gaur]

Hi Reyzer,

Though in theory, Gaston Riera's response is correct that you really can't determine the number of keywords on your page, it's up to Google / search engines to decide what keywords they find your page useful to rank.

The main criteria for the keywords that would actually remain the same overall, so you need to be careful about optimizing the page for too many keywords.

You can read about the best on-page SEO factors that determine the possible rankings for keywords on this link : https://moz.com/learn/seo/on-page-factors

I hope this helps, feel free to respond if you have further questions.

Regards,

Vijay

[Andy.Drinkwater]

Keyword strategies are quite in-depth when you get started so it's good to know from the outset, what you are trying to promote from that page.

From your examples, both phrases give a very different set of results, so I would be looking to create 2 different pages for these. However, you will need to do some research on how to make these pages more targeted for Google.

For example, for Made to measure furniture, I would be looking to add keywords and phrases that you know Google associates with them, such as:

• We make it to order
• Furniture we make to order
• Custom made furniture
• Bespoke furniture
• Contemporary furniture maker
• Bespoke solid wood furniture
• Bespoke fitted furniture

Depending on the pages you are looking to promote, you could add some of these as headings or talk more about them as part of the page content.

But as always with keywords, make sure it all makes sense and don't just drop keywords and phrases into a page without giving them a reason to be there.

Such a big subject, but I hope this helps a little.

-Andy

[Maryna_Samokhina]

Hi Reyzer,

The pointers below should give you an indication of how to go about this and further dilemmas of keyword targeting:

What does your customer expect to see?

Do customers have the same intent when they search for the ‘cabinet making’ and ‘made to measure furniture’? If ‘cabinet making’ and  ‘made to measure furniture’ are just different ways of phrasing the same thing – stick them on the same page.

What do you offer as a business?

Do both of the terms accurately describe your service or do you have two different services for each of them? It would make no sense to have separate pages for the service, but it could be worth having different pages for various features/benefits of the service.

Take a look at Wistia ( https://wistia.com/product/marketing-automation) and how they talk about the same product on different pages by highlighting different benefits and in this way targeting different user needs/intents.

What does Google expect to see?

At a high level, you can often determine how to group your keywords simply by looking at a competitor's menu structure and major categories.

You can also check whether there is a cross-over between the top 10 URLs  that appear for your terms.  For your terms, there is not a single URL crossover amongst top ten search results.

Feel free to let me know if you have any further questions and best of luck!

• Maryna

[BlueCorona]

You can optimize and create your landing page content however you see fit. If you want to optimize the content for more than one keyword, go ahead! The most important thing to remember is not to overstuff your content with keywords—but utilizing multiple keywords can definitely help this.

Before focusing on very specific keywords that you think are the most important for the industry, make sure that these are the keywords that people are actually searching. You should be writing content that attracts and helps users. You need to write for what they want to hear, not necessarily what you want to share.