Can I use The keyword "Facebook" in my Google Ad in Adwords?
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Hey everyone,
I'm doing an adwords campaign and was wondering if I can use the keyword "Facebook" in Google Adwords Ads?
Thank you!
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It is a brand, so would fall under the Trademark Policy, and will be held most probably and reviewed on a per case basis
http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118
I say this not from experience, but because a Google Search with a few searches I did with Facebook resulted no PPC - So I assume Facebook has asked google to not allow this as part of TM policy - But a few queries like
"How to use Facebook" had a few advertisers.
So it probably is dependent on words used in conjunction and what you are selling/promoting - And I assume they always take the cautionary view, due to the competitve nature of these two companies
I also found some people in forums who said they were suspended for this.
Hope this helps