How to do A/B testing without creating two separate url like google analytic experiment?

[wright335]

Hello Experts,

I want to do A/B testing for my page. In google analytic experiment we have to create two pages 1) Original Page 2) Variant 1 but I don't want to go in this method that is I donot want to create two pages is it possible only via one page but two different events or something else ? If yes then which is the best tool?

Thanks!

Wrigths!

[Sbm2008]

Google is one of the best tools for what you want to do, but i think you have  to create two versions of the page, 
Greetings

[wright335]

Hi Jaume,

Thanks for your response!

But other than google and other than creating two separate pages is it possible via other method and tool?

Thanks!

[Martijn_Scheijbeler]

Try this, with this you can do the same with Google Content Experiments without creating multiple pages. You do everything through JavaScript: https://developers.google.com/analytics/devguides/collection/analyticsjs/experiments

It's unfortunately a lesser known feature of Content Experiments, although I would suggest to start using Google Optimize in the future.

[Andy-Halliday]

Hi

Yeah, I have used quite a few tools.

My personal favourite is HP autonomy, you get the full management team, they help set up the test, do the analysis, suggest tests etc. It's a wonderful service, but it comes with a high price.

Something similar which is slightly cheaper is www.optimizely.com again these are more the enterprise end but do offer a free 30-day trial. It might be worth looking into these two, they may offer a self-service option.

Some more reasonable price platforms that target mid-size companies.

One of my clients I have just taken on uses unbounce and while I haven't yet manage to use their solution. I did get one of their reps at Mozcon to show me the platform - looking forward to using it. Seems like a very very good platform for the price.

With most of this software it's all about what you do. You have the find the test, set them up and analyse them, but so long as your putting in good tests you will get great results.

If you use the Adobe stack they offer A/B testing suite.

Also, there is Maxymiser its been a few years since I used it, but was good at the time and it's probably evolved since.
There are loads of options to choose from. If you use a platform like Shopify or Wordpress it might be worth while seeing which ones of these integrates with your current site to make your life easier.

While this article from Mashable is pretty old it does cover some good platforms and some I've never heard of but might be worth checking out: http://mashable.com/2015/01/30/ab-testing-tools/

Thanks

Andy

[wright335]

Hi Martijn,

Is it possible via google tag manager?

Thanks!