What is the Estimated Time for SERP Rankings to Replenish after a Site Redesign?

[Stew222]

Hello Fellow Moz'ers,

My company's website, www.1099pro.com, is currently OLD and not mobile-friendly!  However, we rank #1 for out most important keywords and don't want to lose that ranking.

I've recently redesigned our site, currently in testing, to use the same standard desktop pages but to also have responsive, mobile friendly, pages for different view ports.

My question is if anyone knows an estimated time frame that search engines (mainly Google) takes to re-crawl the site and restore SERP rankings to their previous levels?  The reason is because we are HIGHLY seasonal and if we are not back at our top rankings by early December, at latest (November would be better), then we stand the chance to lose a considerable amount of traffic/revenue.

-The Unenlightened One

[seanginnaw]

Hey Michael,

If you're using the same pages/URLs but just updating the design/functionality, search engines don't need to update the URLs that they have indexed, they just need to recrawl the new design to determine content/design changes to update their records of your domain. This would be a slightly different story if you were redirecting old pages to new pages and using a variety of different redirects to do so (301/302 etc.)

I wouldn't have said that updating the design of a site would mean that you're going to lose any rankings - if anything this should help reinforce/improve the rankings that you already have.

Cheers,

Sean

[Stew222]

Hi Sean,

Thanks so much for responding!  I am keeping all the URL's the same - just like you mentioned (no redirects at all).  That's great news and makes my life considerably less stressed

-Michael

[seanginnaw]

Glad to be of service and best of luck with the new designs!

all the best,

Sean