Requesting udpate's from old domain to new domain

[Griffith]

Hey guys,

We had a domain change three years ago now which was redirected. Many of the old domains have not been updated to the new domain. The redirect is in place. I'm just wondering if there would it be a worthwhile exercise to reach out to sites to request an update of the URL link from an SEO perspective?

Many thanks

Rob

[Andy.Drinkwater]

Hi Rob,

Always worthwhile - from an SEO perspective, it might only be a small benefit, but lots of small benefits do add up.

It also helps if someone clicks on a link and is taken to the page that is indicated rather than being redirected somewhere else.

-Andy

[seanginnaw]

Hi Rob,

Historically, updating redirects by amending the URL at their source DID pass on SEO value as each redirect chain caused a link to lose a small portion of equity - I believe this is what Andy is referring to.

A few weeks ago, Google announced that this is no longer the case and 301 redirects DON'T lose any equity any longer. This update now means that webmasters no longer have to spend time updating links at their source, rendering the practice of outreach pretty much redundant.

You can check out the blog here - https://moz.com/blog/301-redirection-rules-for-seo

In short, I wouldn't bother with any outreaching as it'll provide zero SEO benefit.

All the best,
Sean

[David-Kley]

As long as you have the redirects in place and they are working, you should be good to go. The only case where I could see this being a slight benefit is if you were using a keyword-driven domain, as you could see some slight exact match help in ranking (but I doubt it).

On the flip side, it is nice to have everything matching, so I would look at the time involved in getting all the links updated and see if is worth the time investment.

[Griffith]

Many thank's Andy, as per Seans response this might seem like a redundant exercise however if I mix up the destinations urls as you suggest well then I may get some benefit to other pages.

[Griffith]

Many thanks, Sean, that article you shared is very useful and could be a real timesaver. I will probably go through some of the processes though as it's the opportunity of spreading some of the authority on other pages that could provide a better landing page.

[Griffith]

Thank's David, I think it will be useful in cases where the anchor text is showing the old domain.

[seanginnaw]

No problem, best of luck