Local Versus National SEO - Considerations

[Excal]

I have a customer who is currently a local business but with aspirations of franchising and becoming a national concern, historically I have had quite a lot of success in the Local space, but this will be the first national account so I am looking for any advice on SEO best practice for national businesses.

Particularly I am looking at where the business will have a common set of products / services but will have multiple trading addresses / service areas.

Any advice would be much appreciated.  TIA

[DmitriiK]

Hi there.

If you google your query - http://bfy.tw/7rNu, you'll see there is quite a bit of advise on MOZ forum.

Overall it comes down to expanding content for national arena, at the same time making sure that you do not remove much content, which makes website rank locally.