Does having a lot traffic off branded search terms boost non-branded terms?

[krausdigital]

A site I work for has tons of organic traffic coming from branded terms like BRAND, www.brand.com, BRAND + Product, BRAND + question, etc.

They also have a lot of non-branded terms, coming through. Overall a strong site.

I've also seen websites for lawyers on TV with plenty of spammy links, almost no good ones, but nonetheless they rank well for their terms.

My intuition says these are related, that the more people search for your brand, the more Google recognizes your authority relative to your keywords. Is this possible, or am I misguided?

[DmitriiK]

Hi there.

As far as I know, yes, it helps your rankings indirectly. I believe there was a WBF video by brand with some statistics. Let me see if I can find it.

Here it is: https://moz.com/blog/is-brand-a-google-ranking-factor-whiteboard-friday

[Vijay-Gaur]

Hi Scott,

Yes, Ranking on non-branded keywords would mean that google / search engines look at your website as an authority website, however , whether you would rank better than your competition on branded keywords would also depend on their own domain authority.

I hope this helps,

Regards,

Vijay

[EGOL]

Just a personal belief.... the strongest signal that Google can get is when people are asking for you by name - in the search box or in the address window of Chrome.