Two sides of my business

[MagicianUK]

Hi,

I have a website for my business which does nicely in the rankings.

I have recently created a new separate website to target a specific niche area and have put this under a different URL.  I'm going for a whole different look, feel, style and layout here so didn't want to just add a new page to my existing site.

The content between the new and existing sites is 95% different, although my contact details (phone, email, address, etc) and some images/logos are the same.  WIll Google mind this at all?  Thanks!

[TommyTan]

Hi,

As long as you have different content on your new website then everything should be fine.  I don't believe having same images will affect your ranking because a lot of people are using Stock Photos or pictures from Flickr.  Furthermore, Google can't crawl images.  As long as you have a different Alt Text or save the image in a different name, everything should be fine.

I believe the major factor that affects ranking is the content itself.  SInce 95% of your contents are different, you should be safe from Google.

Hope this helps!

[Mark_Ginsberg]

This should be ok - if you're going to link between the two sites (I've seen lots of site networks interlink between them in the footer) I'd recommend not using keyword rich anchor text in your links between the sites but rather your brand name as the anchor text or the clean url and not use anchor text at all.

I've seen lots of sites/networks get hit due to this overoptimized site wide anchor text in the footer, so link cleanly.

But I don't think you'll have an issue of duplicate content in the regular algorithms.

For Google Local, you may want to consider getting a unique phone number (and address) if you want a separate place listing, but that may not be enough and you may need more unique info - see this blog post from Mike Blumenthal for more info

Good luck,

Mark

[irvingw]

i recommend not interlinking at all, but if you do, only one way link the lesser site the the main site.

are they hosted in the same place? that's a dead giveaway also domain registrar

address on the new site can be put in an image

[BedeFahey]

One thing I would keep in mind is whether the search engines might pick up your sites as separate businesses. If local search ranks aren't a big consideration for you, then I wouldn't worry about it. If they are, you might want to find some way to differentiate your address/phone.

[Gordon_Hall]

By putting your contact details in your 2nd site as a jpeg - therefore not readable - you can overcome the problem.