Which is More Powerful? Content or Backlinks: Ecommerce Sales

[BobGW]

Hello,

Which do you guys think would bring in more sales: doubling the content across all category pages and top 30 products, or getting 10% more good unique root domain backlinks from broken link building?

350 products in total

50 main categories

150 subcategories.

Product page content would be frequently asked questions for the product and would be added by the site owner who is an expert.

Thanks.

[EricPratum30]

This is a little like saying, "What will get me further – more gas in the tank or a better engine?" when we don't know what car you drive, how much gas you have, what the quality of these inputs are, etc.

That being said, just creating content though without generating some interest in it (social shares, links, and so on) might increase search traffic due to increased relevancy to searchers, but it might also simply give search engines another portion of your sitemap to ignore. It's tough to say without having a lot more information unfortunately.

That all being said, you can rank #1 for all of your key terms and still have no sales if the UX is bad, there are no good purchase CTAs, etc, so you kind of have a third consideration in here – content creation, link building, and CRO.