Pages optimised for similar subjects...?

[GetDotted]

Hello all,

I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things.

An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is...

Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?

[Vettyy]

If these benefits are unique and require further information to explain each individually then it would be worthwhile, you wouldn't be diluting if the information on each page was unique.

You could have a little bit of information covering each benefit on the main page and then have a "read more" option which sends them to a new page with more information.

If you're just repeating yourself across different pages and there isn't helpful information then you will get no benefit from building out pages.