Should I 301 Redirect Deindexed Pages of an Old Domain

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[PatrickDelehanty]

Hi there

What I would do here is review the backlinks that you had pointing to those old pages (you can review this by using tools like Majestic, ahrefs, or Open Site Explorer). Reason being, if some of those links are on sites that get traffic and your link is clicked by a user, they have no where to go - that's a missed opportunity for your business. I would redirect the links with quality backlinks to the most relevant pages on your new site, that way, while not passing along ranking equity at the moment, you still can get quality traffic moving to your site.

I'd also reach out to those sites linking to your old URLs and have them update the old link URLs to the new URLs, that way your new pages / site get some link / ranking equity. Does this make sense?

Let me know if you have any questions or comments, thanks so much, good luck!
Patrick

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