Branded Search Results

[Kdruckenbrod]

I was searching Walgreen and I noticed a link next to business link in the results. You click on it and it's a breakdown of the business - business bio. How does that appear? Is there something that can be done to have it display?

Image attached.

1pPgD

[Igor.Go]

It only works for major brands recognized by Google. Special rules apply for such queries, for example if you google "walgreens.com" 1st page will show only 5 results.

[MikeRoberts]

Seems the current answer is mostly 1) Be a big brand 2) have a Wikipedia entry for your brand and 3) possibly Schema markup.

Here's a couple related posts on the subject:

https://foxtailmarketing.com/company-information-now-displaying-in-google-serps/

https://www.seroundtable.com/google-pop-up-information-box-18007.html

http://searchengineland.com/google-adds-a-knowledge-graph-popup-to-search-results-but-is-it-good-for-site-owners-182408

[BritneyMuller]

It's being pulled from their Wikipedia page. Google will generally attribute things like this to larger brands with significant search volume. You could try to fill out a comprehensive Wikipedia page for your business to see if you can get a similar card, but you'd have to generate a certain amount of search volume for G to add something like that.

Surprisingly, I couldn't find any schema markup on Walgreens website.

In a nutshell; you have to be a big enough powerhouse to get meta cards like this, or drive significant traffic.