AdWords Match rule for "&" and "and"

[DmitriiK]

Howdy, folks

Here is a question - is there way to have an AdWords matching rule, which would cover both "&" and "and"?

Here is an example - rule to match both "B & B" and "B and B".

Any help appreciated

[HiveDigitalInc]

Hi Dmitrii,

If you are wanting to bid on [B & B] as well as [B and B] you will need to input both as separate keywords, as google sees these as two distinct characters, and there is no [exact match] that allows for both the & or and.

-Jake Bohall

[DmitriiK]

That's what I thought (and how i have it now). Just hoped that there is a way

[phubui]

Hi Dmitrii,

I'm not sure if that's totally accurate. Check this out from Google:

https://support.google.com/adwords/answer/2497836

Specifically, this may address what you're asking about:

"Close keyword variations

So that you don't miss out on potential customers, we'll show your ads for close variations of your phrase and exact match keywords to maximize the potential for your ads to show on relevant searches. Close variations include misspellings, singular forms, plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords.For example, if your phrase match keyword is "kid's scooter," you'd still want to show your ad when someone searches for "kids scooter" or "kid scooters."Keep in mind that even though we show close variations of your phrase and exact match keywords, these match types still give you more control than broad match. That's because broad match keywords also show for synonyms and related searches, which aren't considered close variations.For app install campaigns, we may extend the scope of some of your keyword match types in ways that are specific to apps. Here's how this can work:For exact and phrase keywords, we may make small changes to search terms (like adding or removing the word "app") to better match with your targeted keywords.
For broad match keywords, we may use app category information to improve both your targeting precision and reach."

I can't say with 100% certainty as I've never tested "and" vs. "&" myself, but I would imagine they'd fall under this rule.

Have you checked your search terms reports on those exact match keywords to see if they're matching with either "and" or "&"? That'd be the best way to tell.

Phu

[DmitriiK]

Yeah, that's the question - ill it be treated as variations or not. I guess i can test it.

Thanks for the input.

[MattRoney]

We'd love to hear what you find out, Dmitrii!