Create Longer Content or Separate Pages

[Ham1979]

Good Afternoon

We've been helping out on a site which for instance offers Hotel Breaks in Birmingham. There is a page on the site birmingham-hotel-breaks and the most popular package that people book is actually Hotel Breaks with a Transfer package.

The Birmingham Hotel page focuses mainly on the Hotel and Transfer packages but it's been suggested that we build out a separate page birmingham-hotel-and-transfer to be more keyword targeted and change the original page to focus solely on the Hotel side.

I wasn't sure whether it would be better to build out the content on the existing page as people are already linking to us for the packages

[GastonRiera]

Hi there,

IF you are targetting for 2 different keywords (as you say). I'd go for separate pages. And link them internally with and of course optimize them for the selected keyword.

**IF **you are targeting for highly related keywords, such as long tails, then go for a larger content.

Hope it helps.
GR.

[Ham1979]

Thanks, I was just worried that they were too closely related and that I would be thinning out the content. The keywords targeted would be birmingham hotel breaks on the current page then birmingham hotels with transfers on the new page

So guessing building content for both pages is the best way to go even though there will be some overlap e.g. a hotel would appear as an option with or without transfers so on each page

[GastonRiera]

Mmmm,

• Birmingham hotel breaks
• Birminghan hotels with transfers

Boths keywords are long tails from Birmingham hotel, but I'd bet are enough different to deserve separate pages.