Will Amazon outrank our Online Store?

[FrankViolette]

We're looking to add our products on Amazon to expend our reach of customers, but one question that I can't answer for sure is, will the Amazon product page outrank our online store's product page?

I'm thinking that if we re-write the description and re-arrange the product name that we'll be fine but I'd like your guys’ opinion on this.

Extra Info: Product that we're selling aren't listed on amazon, we're the only one selling these. So we might be shooting ourselves in the foot by trying to sell on Amazon since no one else is selling that product.

Any feedback is greatly appreciated!

[EGOL]

I would not do this if the product is not currently on Amazon.

Everybody loves Amazon and many people go there to compare prices before making any purchase.  If your product is sold on Amazon, then the Amazon.com website will become your organic competitor.  They are really hard to beat.  Really hard.  Heavyweight sites have trouble beating Amazon.

If your product is available on your site and on amazon, and because amazon is the preferred vendor for millions of people and the and the price comparison standard for millions of people, a lot of your business will go to amazon.  This will reduce your profits because you will pay them commission, complicate your shipping if you fulfill amazon customers in a different way, and add another element of work for your accountant.

I don't know anything about your site but I can say that most domains are unable to beat Amazon for most of the products that they sell.  I can't beat amazon for most of the products that I sell.

[Andy.Drinkwater]

Hi Francois,

One question: If this product is only available from yourselves, why are you looking to sell on Amazon? Are you not better keeping this on your site, or is there another decision to this?

-Andy

[BeckyKey]

Hi

Amazon outranks us all the time, they have a huge authority. It depends how high your Domain Authority is compared to theirs?

They'll probably outrank you, but do you care if you're making sales through them?

Becky

[FrankViolette]

That's exactly what I was thinking but wasn't sure, thanks for confirming!

[FrankViolette]

The main reason is that Amazon take a huge chunk out of our margins.

But like you and @EGOL mentioned, it would be pretty hard to outrank something like Amazon.

Thanks for the feedback!

[FrankViolette]

Our main reason was to be discoverable on that shopping platform.

But with all your feedback and the cost of selling through amazon I came to the conclusion that we'll have to stay away from 'em!

Thanks

[Chris661]

Hi Frank,

It looks like you are the manufacturer of the products you sell. Going on Amazon could expose your products to new customers that otherwise would not find you. I guess the question is are your competitors on Amazon? If you're happy with sales as they are, you can choose to stay away, but if you are looking to expand, it might be worth a try. Their fees are significant and they are always coming up with ways to get in your pocket. Also managing them will add hours to your week.

If you do decide to do it there are a few options. Vendor Central and Seller Central. There is a great group on LinkedIn named "Amazon Vendor Central (AVC)" you should look at. You can learn a lot there about negotiating your deal with Amazon before you jump. Also the pros and cons of  VC and SC.

Good Luck!