Google Analytics During Rebranding

[sdaily]

Our organization is rebranding, should I start a new analytics property or change the domain in the old one?

[davebuts]

Hi sdaily,

I'd definitely keep the existing GA property so you can see the full history in that one property. That way, you'll still be able to compare y/y traffic, etc.

With a new property, you'll be starting your data from scratch and comparing different date ranges will be more difficult.

Just create an annotation so you can keep track of the changeover date.

Cheers,

David