Same brand but different domains and TLDs, What could be affect on SEO?

[Mustansar]

I am not sure, if i have a valid question to ask, but i am a bit stuck.
We just got a campaign from one client. Its automotive brand offering the same (classified) services to buy and sell used car on their sites.

The issue is the have different domains, which is obvious based on which country they are however issue is those domains are not consistent match as a brand. ie

www.mtmotorslab.co.uk
www.mtmotors.co.za
www.motortrader.com.pk
www.motortrader.in
www.mtmotors.com.au

my question is here, how could it impact our seo efforts or any such effort to establish a strong brand with this sort situation of different tld as well as different domain under same umbrella.

Many Thanks

[GastonRiera]

Hi ikkie,

I do remember having read some articles stating that the effect in SEO of the domain is really diminished.

Considering that you've got all other optimization aspect (on page, specially) done at perfection, i bet my money on that there will be no apreciable effect.

Hope it helps.
GR.

PS, those articles were ment for Exact match domain. They explained that there are no more big effect having domains that are exact match.

[BlueprintMarketing]

HREFLANG

if not implemented correctly can destroy your search results.

http://www.seerinteractive.com/blog/case-study-the-impact-of-hreflang-tag/

Can you tell me if you are utilizing this right now via sitemap.xml or if you have already tackled this problem?

Use this to make tags

http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/

Thanks,

Tom

[Mustansar]

Hi Tom,

No, we have not implemented as of yet. But thank for the shared URLs.
A quick one, what you reckon should we do through sitemap or HTML code?

Many Thanks

Mustansar

[BlueprintMarketing]

Hi Mustansar,

Sorry for the delay. I would go with a site map based set up personally it's Not going to add requests and having a faster is always a plus.

You can use deepcrawl.com or https://www.screamingfrog.co.uk/seo-spider-4-0/ to create a CSV file and upload it to this tool http://www.themediaflow.com/tool_hreflang  for making hreflang sitemaps.

• https://www.deepcrawl.com/launching-international-site-deepcrawl/
• https://moz.com/blog/open-source-library-tool-check-hreflang
• https://moz.com/learn/seo/hreflang-tag

For error checking, I strongly recommend deep crawl and http://hreflang.ninja/

I hope this is of help,

Tom

[Mustansar]

sounds perfect.

thank you

[BlueprintMarketing]

The XML sitemap is the faster way.