Once more, H1 in the logo

[Nobody1556904963398]

So, from a semantic point of view, it's really clear that this isn't the best practice. My question is, does anybody has a REAL experience with this case? Like changing the logo and having some improving (or not) on the general ranks.

Please, I am not speaking about "general recommendations", I am speaking about real cases.

'I checked most of the previous answer and couldn't find a answer with "proper experience", only "general semantic recommendation".

[LayGiri]

Hi Engine Brasil,

You said it all yourself really, it is not the best practice. And yes I did do this on one of my blogs a few years ago, beyond the fact that there was no real movement in the SERPs for that keyword it was quite pointless. Best to leave your business name and let that be that.

Regards.

[ThomasHarvey]

My concern with having the H1 in the logo, is actually that it may devalue the other h1 tags on the site. As they would then be duplicates. I haven't really done any research into this, would be interesting to see what would happen.

[BlueCorona]

Hi Engine Brasil,

I have to agree with Thomas! While I have never tried this tactic, I would not do so in fear that it would devalue the other H1s on the site.

As we know, it's important to have only one H1 per page. The search crawlers use the H1 to understand what your page is about so they can show it for relevant search queries. By creating multiple heading tags, you run the risk of confusing the crawlers and ultimately hurting your changes to rank on the SERPs.

Hope this helps! I'd be interested to know what you find out if you test this.