Partial duplicate content (reviews) on product pages - is this ok?

[livs2013]

Hello,

we recently received some really good reviews about a range of products  we sell (there are normally 8 products in a range).  Due to the industry we are in it made no sense to try and get reviews on each individual product within the range as they differ only ever so slightly.

So my question is we want to add these reviews to each of the 8 products that lie within each range, but by adding them it would mean that each page has around 600 words of unique product description followed by approx 600 words of reviews that are the same on each of the products within that range.

Is this ok?  my only other option would be to screenshot the reviews and upload them as images below each product description.

If anyone could offer advice here that would be much appreciated.

Thanks

[Marcus_Miller]

Hey

Can't see it hurting in practice. Small amount of reviews. Small amount of total pages.

SEO best practices can often drive us a little crazy so it's always best to think about what is right for your users and if these are the right reviews for those pages then they are the right reviews for those pages.

Determine some KPIs for these pages, implement the reviews and measure the results:

• Keyword Rankings for pages
• Click through rate
• Time on page
• Conversion rate / lead gen

But there is more than just SEO to consider here but generally if you do what is truly right for your users and sprinkle some SEO smarts on top then you will rarely hurt your ranking / engagement / conversion.

Implement - measure - iterate.

Hope that helps.
Marcus

[livs2013]

Thats really helpful Marcus, thanks very much !

[CraigBradford]

Hi Adam,

It depends on the product but I would suggest only having one page if the products are so similar. For example, if you are talking about widgets of different colours, i would suggest having one widget page that allows users to select the colour that they want from a drop-down menu. By doing this, you should have one stronger page with unique content and several reviews instead of several, largely similar, pages.

Does that help?