Best blog practices for website

[MissThumann]

For my Insurance website blog, I use MOZ to help me find high DA authoritative sites, then either generate ideas from them, or rewrite the copy.

If I rewrite the copy, I tend to pull from 2 - 3 top authoritative sites. Just so I don't get in trouble, but still offer the most concision information.

_My question is, Is this ok to do? _

Secondly, I just read that on some .Gov sites the information is public, and that you can use it as long as you give credit.

_My questions is, how do I tell which information is public? _

Thank you in advance

[danwebman]

Miss Thumann,

My rule of thumb is to deem all content not to be yours, read up on your subject from more than one site and then write your own informed content.

I work for a large Industrial Products and Services Company and often carry out spot checks on content which doesn't rank highly on Google. I then send emails to anyone stealing our technical content and ask them politely to take the content down as we own the intellectual property rights to the articles. If nothing happens I send an email to our Intellectual property rights company who then proceed to get the domain withdrawn until the changes have been made.

In the eyes of Google new content is good content and it's clever algorithms can soon tell a clone page. Google doesn't care if it's public or not it cares if it's duplicate.

I hope this helps in some way.