Re-marketing to my competition's visitors?

[Choice]

How can I advertise to people that have visited my competitor's website? I won't be able to set a pixel or cookies, and would like to know if this is possible.

[TimHolmes]

Ok, so you can absolutely re-market to people whom have visited your website in the past by using the re-marketing element of adwords etc, this will allow you to position ads to them in other locations around the web and in the searches.

I would suggest reading more about is here on Google Support.

You will be able to segment the data by how the users have interacted with your website. E.g. those who look to have been engaged before may be a great target in the future or to re-engage with. Or if you want to target users whom have visited a specific page with a promotion.

As for if you can use a users browser history to target, this is not possible as far as I am aware, but you could look to segment your users by Traffic Source which is passed across, so if you can see lots of your users are coming from a particular site on a regular basis you could create a remarking campaign to target these users once they have been to your site.

[Alick300]

Hi,

You can't run Adwords remarketing campaign for competitors visitors. You can remarket only your own site visitors.

Thanks

[LSIversen]

Hi,

As Alick mentioned above, you are not able to run remarketing campaigns, unless they visited your site.

You mentioned it yourself - you aren't able to put any pixel or cookie on your site - therefore you can't target them. To my knowledge, there's no way for you to do what you ask.

[drewk]

Currently, Google does have a "domain targeting" feature in its Gmail Ads campaign type. While this isn't strictly "remarketing", it does accomplish a similar purpose, since people receiving email from a specific domain are very likely to have visited that domain in the past. This targeting option is specifically for Gmail Ads though, I do not think they have (yet) enabled this for other types of display advertising.