Why do some URLs display in the SERPS with > seperators between subfolders, and others display with a /

[Brian_Owens_1]

Why do some URLs display like this:

cargurus.com › Used Cars › Jeep Wrangler

and others display like

https://www.carmax.com/cars/jeep/wrangler

Is there a significance to having the sub folders separated with an arrow vs a backslash?

[mediawyse]

What you have described above is "breadcrumb navigation."

A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user's location in a website or Web application. The term comes from the Hansel and Gretel fairy tale in which the two title children drop breadcrumbs to form a trail back to their home. This kind of navigation has clear benefits for users, including:

• It looks better in search and can increase CTR.
• It lowers bounce rate on-site and decreases "pogo-sticking" in the SERPs
• It shows users a clear site hierarchy.
• It emphasizes primary navigation by being more "helpful" to users.

Here are some great resources on breadcrumb navigation you may want to review:

http://www.hongkiat.com/blog/breadcrumb-navigation-examined-best-practices-examples/

https://www.woorank.com/en/blog/breadcrumb-navigation-a-guide-to-types-benefits-and-best-practices

https://developers.google.com/search/docs/guides/enhance-site#enable-breadcrumbs

That last link above is the "documentation" from Google on how to enable breadcrumbs. And here is the Google page on best use practices with examples

https://developers.google.com/search/docs/data-types/breadcrumbs

Breadcrumbs, especially on a ecommerce-based site, are a MUST for users. So if this is a new concept to you, definitely read-up. Google likes them and visitors like them.

Hope that's helpful.

[Brian_Owens_1]

Makes total sense. Thanks!