Will Google penalise me if i noindex lots of pages?

[Woav]

Hey everyone..

I hope you can help!

I have optimised my product landing pages for SEO keywords based on volumes. I've been doing PPC for 3 months now and I can see that a lot of the keywords which drive clicks are not showing as high volume in the SEO volumes. My Adwords quality scores for these PPC keywords are low, 6&7 /10...

So this leaves me with a predicament - do I

1. Re-optimise my LP's for PPC instead of SEO keywords?
2. Create new LP's just for PPC and no index them? (I could use DKI to good effect here I think thus reducing the necessity to have multiple LP's targeting numerous PPC keywords)

But my concern was this... will Google frown on me having lots of similar LPs but only 1 indexed?

Or maybe I'm going about this in the wrong manner?

Really appreciate any advice anybody can provide on this!?

Rick

[Andy.Drinkwater]

Hi Rick,

I would be creating custom landing pages, but I would disallow them via robots.txt rather than noindex them. That way you can remove the pages without issue at any stage.

Doing this wont give Google anything to frown about.

-Andy

[Woav]

HI Andy

Thanks alot for your response.

Just trying to understand your advice there about using the bots file as opposed to the noindex... surely if the page was removed then it wouldn't get indexed anyway would it?

Thanks again
Rick

[Andy.Drinkwater]

Hi Rick,

If you noindex a page, Google can and will still crawl it. They just won't index it.

If you disallow the page, then Google just won't see it. This is the safer option if you have other similar landing pages.

-Andy