Is there way to have several AdWords Ad for the same keyphrase?

[DmitriiK]

Hi guys.

Can I have 2-3-4 ads come up for the same keyphrase? The situation is:

I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match.

Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name?

P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".

[LynnPatchett]

Hi Dimitrii,

The only way to do this is to run multiple adwords accounts and it is against google policy and can result in all your accounts getting suspended (see the 'gaming the network' sections here). Not something to risk!

That being said, make sure you use all available extensions on your single ad to fill up as much screen space as possible.
Especially make sure your sitelink extensions are completely filled out with title plus two rows of description each.

If your branded campaign is showing the ad plus four full sitelink extensions and your organic results are showing expanded sitelinks also then on most laptop and non tv sized computer screens the fourth organic result is going to be below the fold.

[DmitriiK]

Thanks for reply!

Yeah, I thought it would be "illegal"

Now, about sitelink extensions. I have created them and they are showing, however, descriptions for those sitelinks are not showing. Any idea why that can be happening?

[LynnPatchett]

Hi,

First of all check the basics here to make sure that nothing obvious is wrong.

If it is a new campaign then the system often seems to wait to get some quality indicators that your keywords and ads are highly relevant and  deserve to have full expanded sitelink extensions.

I would try using the brand name again (where relevant and normal sounding) in some of the sitelink titles and/or descriptions, link to relevant secondary pages about the company and bid high on the keywords. Since it is a branded query you should have a mid to high quality score already and once the campaign is running a little while you should have a high click through rate also - this combination should be enough to ensure maximum quality score and you descriptions should be shown.

If it is a new site or a brand with little branded traffic this process can take longer to complete (which is why you bid high in the beginning to make sure your ads show - once adwords sees brand relevancy the cpc should drop).

[Alick300]

Hi Dmitri,

This is not possible, only one ad could show from one domain as per Google adwords policy. As you mentioned that no body is bidding on your brand name then what is the use of showing 4 ads? I also assume than in organic also you are the on top.

If you want to occupy all the position for your brand name . create profile on social media sites like fb, twitter, linkedin etc to appear on all positions.

Thanks

[DmitriiK]

Checked the basics - all good as far as I understand.

It is new campaign, running for less than a week.

Now, there is a problem with CTR - the amount of impressions is very low, and there are no clicks so far, so CTR is 0%.

I will do some optimizations for sitelink descriptions.

Thanks for your help

[DmitriiK]

The whole reason I'm doing it is for pushing ROR down - please read P.S. part of my original message.

They do have various social media profiles, branch websites and other directories ranking for their name, but they all rank below ROR - that's the issue.

[LynnPatchett]

Yeah new campaigns along with brands with relatively little awareness can be difficult in the beginning, thats why bidding high is important to make sure you are appearing on all relevant branded searches and ensuring your click through rate picks up as quickly as possible. It can still take some time though depending on search volume.

You could consider some moves that might encourage more brand awareness and through that potential branded search queries (newsletter, facebook campaigns etc). Good luck!

[DmitriiK]

I'm bidding $10/click, which is (I think) is ridiculously high, no?

Auto bid by AdWords was $0.80.

[DmitriiK]

Here is another problem I have - ad relevancy. It says it's below average, which is bad. How can I increase it? I thought since it's branded campaign, it should be a problem.

[LynnPatchett]

Hi Dimitrii,

$10 is more then enough!!

For the ad relevancy, which part of the ad is it flagging? The expected click through rate will be low until you start getting the click throughs, but if it is flagging either the ad relevance or the landing page experience then this is something you should investigate.

If it is ad relevance then you might need to split your keywords into more tightly focused ad groups and make the ads very specific for each variation/ad group. This depends a lot on how people search for the specific brand and if there is any volume for the variations or not. You might also run into problems if the brand is similar to another brand name or product. In this case again you need to be very focused on the wording of the ads and try to remove potentially unrelated searches for the other brand through negative keywords.

If landing page experience is the problem then look initially into the basics (make sure title / headers etc properly express the brand name, the page loads quickly etc).

For branded ads I usually would expect to have a minimum 6 or 7/10 quality score pretty much right away and after the click throughs pick up you should usually be 9 or 10/10. If you are at 5 or lower after a few days of actually getting some clicks you should definitely look into why that is. Check this article for a good rundown of ways to improve quality score if it is an issue.

[DmitriiK]

It's ad relevance part. The overall QS is 6/10. There are no clicks yet. As for ad groups and keywords - I only target one phrase - exact match for company name, therefore there is no really way to regroup keyphrases

Any thoughts?

[LynnPatchett]

I think you might have to be a bit patient and let the system get a bit of data in. If you are using exact match and are mirroring that in the ad texts then you should be good and might just need to wait a bit. You could try putting in a couple of ad variations tweaking bits of text, especially the headline, but really on exact match there is not much variation that you probably haven't already covered!

[DmitriiK]

Thanks, man!