Internal Link Building and Link Juice Quality

[ZDAdmin]

Hi There!

I manage the website for a law office that covers many geographical locations. For very specific niche content, we would prefer to create one piece of content and link to the various geographic locations where we would handle that topic instead of posting multiple variations of the same content for each specific geographical area.

If we put a button on these pages that has links to each location, will that have the same "link juice" effect to the pages we're linking that linking directly in the text would?

(example: the Where can we help you? button on this page : http://www.zdfirm.com/volkswagen-recall/)

Thank you!

[ChrisAshton]

From my understanding of link placement, technically it wouldn't have quite the same strength but the difference would be negligible. In this particular instance, I think the way this is laid out is a good solution.

As you said, you don't want to be reproducing the same content over and over again for each region and the way you've got it formatted right now is nice and simple for users to find and interact with.

The only instance where I'd suggest doing differently is if there was some legitimate difference between each location. For example, if these locations were states and each state had different legislation relating to this issue which directly affects the user. In that hypothetical scenario it would be more beneficial for the users if you cover this on a state-by-state basis on their respective pages.

[MiriamEllis]

Hi There,

Good topic, and like Chris, I agree that this approach of creating a single, really strong piece of content and linking from it to your city landing pages is a MUCH better idea than trying to re-hash the same topic over and over again for every city. I'm not an expert on how this would the flow of link influence, but I think it's way more important to consider the better usability your suggested method provides than would the thin/duplicate/spun content approach.

Hopefully you can find other geo-specific topics to cover for individual cities, but if a single topic applies equally to all of your locations, then it's a good idea to present it that way.