Do industry specific domains help SEO?

[WebsiteAbility]

Hi everyone,

I've looked for an answer to this but I can't find one. Hopefully someone can help!

I have a new client that is a builder. They currently have a .co.uk domain (e.g. businessname.co.uk)

Would it help them if the website was businessname_.builders_ instead?

Thanks,

Alex

[EGOL]

My personal opinion is if you tell people that your website is at egol.buliders they will say "WHAT?"

But if you tell them egol.com or egol.co.uk they will get it immediately.

[WhiteboardCreations]

Alex,
I agree with EGOL. Many of those domain extensions aren't being used or promoted at this time. They may in the future, however, they are very new to the marketing world and people may get confused or think they are spammy. I'd stick with a .com, .co, .net at this time, if available.

On the otherhand, there have been many case studies on this very topic. Even a post here on Moz. See them below as they are highlighting many valid points. In short, Google doesn't really care what domain you are using, so long as you are creating value on the web for their searchers and building authority for the domain and its pages. It's yours and your client's call to pursue that "builders" extension or not. I'd recommend a strategy to back it up, in order to justify the efforts needed.

• http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671
• https://searchenginewatch.com/sew/study/2433834/case-study-will-new-domain-extensions-provide-an-seo-boost
• https://moz.com/ugc/an-seos-guide-to-acquiring-new-gtlds
• https://www.entrepreneur.com/article/253408
• https://ceo.xyz/rank-in-google/

Hope this was helpful! - Patrick

[sourabhrana]

Very good question.

Yesterday, I was discussing the same concept with my seniors. For Search engines it always give preferences as per my knowledge & experience like

1. .tv domain for Live TV industry

2. .media & .news for  Media industry

I saw that websites with these domains get some more advantage or preference in ranking, yes for ranking all SEO techniques need to be follow.

& If we talk from the common people perspective they are familiar with .com, .co.uk, .es or .net domains. sites with TLD are more able to connect with users.

but I will always try first to take .com, .in, .net, .co.uk type domains.

Here are some expectations too like if name & domain is same as your company name Go for it like

Company name is Visually

&

website url - visual.ly