Determine CTR opportunity [Organic & Paid]

[rohanbhargava]

How to determine CTR opportunity [Paid & Unpaid]?

[Alick300]

Hi,

Please elaborate your question little more.

Thanks

[Martijn_Scheijbeler]

Hi Rohan,

Some more details would be nice indeed, but if I'm right you're looking for ways to achieve an increase in CTR for both your organic and paid results. What we sometimes do is analyse what our average CTR is for a certain position and then cross reference that data with other keywords that perform lower to find out what we can do there to get a better CTR for them. By changing either the title, to make it more click worthy or the META description.

Hopefully this already gave you some ideas.