Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened

[SEODarren]

Hi there,

I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked.

See here: http://www.gtwstorage.co.uk/

I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong.

Thank you in advance,

Darren

[TrentonGreener]

Hey Darren,

I'm assuming you want to track form completions as Adwords conversions here? I have a way for you to not have to use AdWord's conversion code that is relatively simple, but before we get to that I think the site may be having an issue that might be the reason for you not being able to verify the conversions as of yet.

When I went to http://www.gtwstorage.co.uk/ on both Android, Chrome, & Edge I wasn't able to get any of the forms to properly load. So I think there's a very real chance that this could be a reason for you to not be able to verify the conversion pixel.

Assuming that gets fixed, the best way to track form completions in AdWords as conversions is to implement event tracking in Google Analytics on all form submissions, then create a goal based on that specific event happening, and finally import this goal to AdWords (assuming the AdWords and Google Analytics profiles have already been linked).

If you need help with any of this:

• Here is the Google documentation on linking AdWords & Analytics
• Here is a link to a great tool from Raventools that makes Event creation easy to add to forms
• Here is Google's documentation on creating goals within Google Analytics, including event goals
• Here's some more information from Google about what events are & how they function
• Finally, here's how to import goals from Google Analytics to Google AdWords

While this is a good bit of reading, I promise you that it's worth your time. If you have any further questions on this feel free to respond in this thread and I'll help you through it!

Regards,
Trenton

[SEODarren]

Hi Trenton,

Thanks for getting back to me. Really appreciate it.

I fixed that issue - thanks - I had no idea it was a problem.

I'm relatively new to conversions and implementing such tracking. What are the reasons for this process over the one I was asking about? Is it a better, more tried and tested means of tracking? Or is this your preference? Does your suggested process cut the need to implement conversions via adwords altogether (I want to be able to see conversions in adwords as well as analytics)?

Can you clarify something on one of the links you sent to me please? It is this one: https://raventools.com/gaconfig/google-analytics-event-tracking/contact-form/ - near the bottom there is field titled "Place the following code within the code of your submission link:" - is this the submission button?

Thanks a lot!

Darren

[TrentonGreener]

Hey Darren,

While I guess you could say that this is a personal preference, it is not without reason for using this specific tracking manner.

The main advantage here is that you'll be tracking form completions, not when someone begins to fill out the form, so it's a more accurate means of tracking. Another advantage is that you'll handle both Google Analytics & Google AdWords tracking in one fell swoop. While you still need to 'import' the conversions to AdWords, there is no need to use the AdWords specific tracking code. Once Google Analytics & Google AdWords are linked, you'll simply just select that specific goal and then import it.

What the raventools link is saying is to put that bit of code in the actual code on the webpage(s) of your site, specifically in the submission section of the code. That way when the 'submit' button of the form is pressed, the code will execute triggering the event in your Google Analytics.

Let me know if you need any further clarification or help here!

Regards,
Trenton

[SEODarren]

Hi again Trenton,

Bit of a delay in trying this... but I managed to get it going. Sort of. Here's where I'm at.

1. Generated the code needed in Raventools.
2. Created my goal within Google Analytics as per Raventools instructions.
3. Went to Ninjaforms for help implementing the Raventools code on contact form submission.
4. Used the following code snippet (http://docs.ninjaforms.com/customer/en/portal/articles/1981036-general-guidance-firing-custom-javascript-on-ajax-submission?b_id=917) to fire the Analytics code on successful submission using Ajax.
5. The code in question:jQuery(document).on('submitResponse.example', function( e, response ){    if ( response.errors == false ) {        onClick="ga('send', 'event', { eventCategory: 'Contact', eventAction: 'Storage Request', eventLabel: 'Contact Form'});"    }    return true;});
6. Event does not register.

Other things to note:

• I know that my javascript file is working ok as I loaded up some test js to check. So my issue must lie in implementation of the goal, or the code snippet recommended by Ninja Forms.
• When testing the goal, I get this message: "This Goal would have a 0% conversion rate based on your data from the past 7 days. Try a different set-up." But I'm nigh on sure I have set it up correctly! I must be missing something.

Darren

[TrentonGreener]

Darren,

When testing the goal, it's looking back on past data. So if it's a new event that is being tracked, then it could be setup correctly and the validation would still say, "0% conversion rate based on your data from the past 7 days."

That being said, if you still don't see any completions after a few days (I'd recommend testing it manually a bit), then let me know and we'll see if we can troubleshoot the issue.

Trenton