Keyword Explorer is Now Live; Ask Me Anything About It!

[randfish]

Howdy gang - as you probably saw, we launched our biggest new tool in Pro in many years today: https://moz.com/explorer

If you're a Moz Pro subscriber, you've already got access. We went ahead and gave folks who were at $99/month before today 300 queries/month. If you're signing up new, $99/month doesn't have KW Explorer access, but the other levels - at $149/month and above, do (5,000+ queries/month).

You can read the blog post here for lots of details, but if you have questions or product suggestions, please don't hesitate to ask!

[solvid]

It's amazing! What I like about Moz - is ethics. You guys create awesome tools/upgrades without asking to pay extra. I doubt that many companies do that. For that reason, I'm going to upgrade

[MichaelGregory]

With Moz pro, it says I get 5. Is that per day? Month? Ever?

[solvid]

It should be 300 queries/month if you are on $99/month Pro Plan. When did you join?

[Blirt_Marketing]

How can we change the search engine from US into AU? Since most of our clients are AU, really need your help here. Your thoughts are really appreciated.

[Ria_]

My Keyword Explorer is showing 15,000 keyword queries available. If this is correct, then this is awesome. I especially love the SERP analysis. Great job, guys!

[randfish]

Thanks Dmytro! If there's any features or functionality you'd love to see added, let us know

[randfish]

If you're signing up for a new Moz Pro account at $99/month, it's only 5 queries/day. But, if you had a $99/month account before today, we've granted legacy access at 300 queries/month. At $149/month (or the $600/year standalone), you get 5,000 queries/month, and access goes up from there.

[randfish]

Hi Stuart - in the search bar, on the right-hand side, there's a drop down to change the search engine. Unfortunately, volume data is for US only right now, but we're looking into expanding that over time.

[randfish]

Yes! If you've got a high-level Moz Pro account, you'll get 15,000 queries per month. Go nuts!

[Nick_Centralpoint]

Great new feature, Rand and team! I have a quick question about the search volume ranges displayed in the tool. For starters, I tried the tool with Dutch (Netherlands) volumes this morning. I got a strange number for the very populair search phrase "laptop kopen" (something like "buy laptop") and it says 51-100 while GKP gives me bucket 40.500. Even though this is a yearly average put in a volume bucket, the difference is huge. How is this possible? Thanks for the reply!

[rjonesx. 0]

Hi Nick,

Thanks for the question! Our keyword volume is all US, so that is the number of times the keyword is searched in the US (which is admittedly much lower than those searching for "laptop kopen" in the US).

We hope to add international support in future iterations!

[Nick_Centralpoint]

Thanks for this. I thought (since I selected 'Netherlands' when I made the keyword list) that the search volumes would be for The Netherlands and not the US. But this explains it. I hope international support is on the way then.

[Charles-O]

Hey Rand!

Let me first congratulate you and your team for that awesome product that you guys succesfully delivered with time & budget constraint.

At the company I work for, we are using this tool for both english and french languages as most of our clients are situated in Québec, Canada. Since I do SEO in both languages all the time, how would you qualify your database for languages other than english (specifically French)? Are we looking at the same Accuracy? Are there problems related to suggestions & semantics?

Thanks a lot!

[redbamboomarketing]

Hola Moz & Rand -

Could you go more indepth on the metrics introduced with this tool - Difficulty, Opportunity and Potential? I'd love to see some examples and context of how you would use them, and maybe some explanation of how you derive the number (is it linear, or is a move from 25-30 harder than a move from 20-25?)

Also, are these metrics new, or do they align with previous tools (like the legacy keyword difficulty tool)?

Thanks and looking forward to digging in more!

[randfish]

Hi Charles-Olivier,

Thanks so much! We're very excited to get this first version launched. Re: French - the database won't be nearly as comprehensive for suggestions as it is in English. That's not to say it's useless, but the tool is certainly English-language-centric at this first launch. In the future, we hope to add support for other languages and regions, too.

p.s. Québec is one of my favorite cities in the world; if there's ever a great marketing conference there, tell them to invite me! Would love to visit again.

[randfish]

Hi Stephen - certainly! There's actually a bunch of detail in the blog post, and Dr. Pete will be writing another post next week that includes more depth on how we calculate each metric and why we chose the algorithms/formulas that we did.

These metrics are somewhat new - Difficulty we obviously had before, but it's been upgraded and improved to be more accurate and have a better range. Opportunity is based off Dr. Pete's prototype tool from Mozcon last year. Importance is a user-modifiable score that we saw in almost everyone's Excel spreadsheets and thus, wanted to re-create in the app, and Potential is a wholly new combination of all the metrics to help you prioritize.

[Charles-O]

This is exciting! If I have suggestions for the tools, I will let you guys know.

Québec is indeed a great city, we are pretty proud of it! We usually organize the InboundMTL event in Montreal. We could hit you up along with some hubspot speakers and/or other agencies. Would you visit as a guest speaker or conference attendee?

Keep up the good work Rand, we are big fans!

[randfish]

If my schedule allows it, I'd be happy to present. I typically fill up ~1 year in advance these days (crazy, I know), but if you have 2017 plans, hit me up! rand@moz.com.

[dsexton10]

I am excited to use the new Keyword Explorer for a Maine law firm. My goal is to prioritize topics for the law firm blog. Example potential search phrases might be "Maine dog bite laws".  Obviously there  will be MUCH higher search volume
 on the keyword "dog bite laws" than for "Maine dog bite laws". Suppose the Keyword Explorer show the volume for "Maine dog bite laws" to be 10 and the search volume for "dog bite laws" to be 1000. Can I assume that the Google SERP for a search done in Maine  for "dog bite laws" will probably push web pages of domains with Maine on many pages higher in the SERP?

in other words, if I create a quality, kick ass page about the TOPIC of Maine Dog bite laws, that Google will push up my  SERP position for searches done in Maine?  IN other words, as I do my analysis should I also  consider the search volume for my topic phrase without "Maine" in the search?

thank. Well done on the new tool.  Also what is the time frame of the search volume? one month ?

Dan