Page Authority

[BeckyKey]

Hi

We have a large number of pages, all sitting within various categories.

I am struggling to rank a level 3 for example, or increase authority of this page. Apart from putting it in the main menu or trying to build quality links to it, are there any other methods I can try?

We have so many pages I find it hard to workout what the best way to internal link these pages for authority. At the moment they're classified in their relevant categories, but these go from level 1 down to 4 - is this too many classification levels?

[Andy.Drinkwater]

Hi Becky,

This sounds like a perfect candidate for some internal linking.

I like to point anyone looking at this, to the following article on EConsultancy as it explains the idea behind it and how you would implement. Well worth the read

https://econsultancy.com/blog/65433-why-internal-links-and-hub-pages-are-a-major-factor-in-seo-success/

-Andy

[PatrickDelehanty]

Hi there

The resource Andy links to above is fantastic - I highly suggest reading and looking at the tactics they discuss as this is definitely beneficial to deeper internal pages.

I would also offer the following: take a look at Schema.org opportunities. The beauty here, beyond numerous types and ways of implementing (like organization, breadcrumbs, webpage, products, etc), a lot of these vocabularies can be built into the templates of your website and pull data from the page, saving you time, effort, and ultimately helping your website rank better.

Building off of this, I would also look into Google Sitelinks and Sitelinks Search Box - both will help give you a competitive edge in search results and also help users get to deeper content!

And lastly, while very basic and foundational, but often forgotten and overlooked, make sure your onsite SEO is on point and as optimized as it can be. Again, I am sure you've done this but sometimes there are little quick wins that can help you immensely.

Hope this helps! Let me know if you have any more questions! Good luck!
Patrick

[BeckyKey]

Hi,

Thank you both for your replies. I am working through onsite optimisation as this has been overlooked in the past, but it's a huge task for such a big task and taking up all of my time.

We do have schema and I have tried implementing the sitelinks search box but nothing shows in Google - I thought they chose who to show schema for?

I'll read the articles

Thanks!