What is the most current advice on editing your company Wikipedia page?

[kerplow]

I've noticed a lot of incorrect and misleading information on our company Wikipedia page. Should we, as a company, be actively monitoring and updating this page when we spot factual errors.

I realize wikipedia doesn't want marketeze or heavy PR on company pages, but those are the people that generally pay attention to wikipedia entries. Also, we certainly don't want to get penalized or cause any undue media attention from our edits.

If possible can you also offer links to other sources rather than just opinion or personal experience, I'm having to present this to a large corporate board and want to be as detailed as possible.

Thank you,
Kerplow

[OlegKorneitchouk]

I've noticed a lot of incorrect and misleading information on our company Wikipedia page.

That just about answer's your question. YES! This is reputation management 101. The key is just not to turn your wikipedia page into a sales pitch. Whatever changes you make, you absolutely need to cite. The key to not having your edit's reverted: BE OBJECTIVE. Stick to the facts and nobody will mess with your fixes.

If you start talking about how "is the #1 yyyy company in the world as rated by www (which happens to be owned by yyyy)", you better believe that an unhappy customer/competitor may start a ruckus (and rightfully so). Just be fair, objective and scientific about the way you make changes.

Keep in mind that there is a conflict of interest and any changes will be scrutinized by the public so you really don't want to add fluff or seem really PRO-yyyy.

Keep your changes short, concise and don't completely change the article from the get go.

No sources but you should read the Wikipedia rules for organizations

[McTaggart]

I work mainly in PR and this is the advice that's been offered by the CIPR in the UK> [http://www.cipr.co.uk/sites/default/files/CIPR_Wikipedia_Best_Practice_Guidance.pdf](CIPR Guidance "http://www.cipr.co.uk/sites/default/files/CIPR_Wikipedia_Best_Practice_Guidance.pdf")