I understand it's been asked before, however moz staff is telling me keyword's capitalization is treated as a separate keyword.

[Deacyde]

So there I was looking through my rankings like every other day, when I see a lowercase and uppercase version of a keyword. Most times I see this, I see them with the same rankings, and even researched this about 5 months ago, when I came to the conclusion that google treats them the same way.

However, this day I saw them as different ranks, same keyword, only capitalized 1st letter of the 2 word keyword. I asked moz staff about this, as I felt it was an error. But was met with the answer that google does indeed treat these keywords differently. My line of thought was that the rank checker didn't check both the lowercase and uppercase keyword at the same time, and SERPs happened to change when the second word was checked for rank, returning a different rank.

So now, I am in doubt again, as to uppercase and lowercase keywords being different or the same in google's eyes?

I honestly don't know why a uppercase keyword would have different motive from searcher than a lowercase when many time not, searchers can't even spell the keyword correctly.

[BradsDeals]

Google is absolutely smart enough to understand the difference between uppercase and lowercase and ferret out user intent. I'd wager that a lot of people don't bother with capitalization when typing a query, so it would be incredibly important to get that right. I've never seen a difference.

Hypothetically speaking, it could be a factor if/when capitalization changes the meaning. Off the top of my head:

• spring vs Spring
• fall vs Fall
• split vs Split

But I would imagine that in cases like these, the way you're using it in the query is also providing important contextual clues.