How to use long tail keyword?

[sandeep.clickdesk]

Hi

I read in most of the SEO blogs that using longtail keywords can help us in our search rankings. But how can we actually get a traffic from longtail keyword if that particular longtail keyword is not having any search volume.

For example, if I wanted to rank for the keyword "SEO" which has a huge search volume of 5,500 per month and if I wanted to concentrate on one of its longtail keyword "SEO basics for beginners" which has average search volume of only 40 per month, how can it help me?

[Deacyde]

It helps a lot like how buying smaller items from the grocery store can add up big and fast.

Say you have a page setup for the keyword SEO, and inside that page you have various other pages off of that one using various longtails like one handles " SEO basics for beginners " with a guide using that keyword and synonyms. And you had a few more that branches off out from the SEO keyword page.

You could use the traffic from the long tail keywords to funnel into the SEO keyword page, helping you rank better ( as long as the content is appealing to the users ) for the keyword SEO.

It's a strategy mindset that wins with longtails as apposed to a brute force approach.

As well SEO having 5,000 per month traffic is a much higher competition than SEO basic for beginners at 40, meaning you have a better chance at ranking higher 1st with that longtail word and having traffic that could be funneled into the harder competing keyword, which at long as you get good metrics from your traffic to that SEO page will increase your overall ranking for SEO as well.

[MattRoney]

Hi Krishna! It's a bit on the older side, but Cyrus Shepard wrote a piece a while back called Keywords to Concepts that might help you get your head around this.

[sandeep.clickdesk]

Hi Deacyde,

Thanks a lot for your response. I am clear with my doubt now.

Thanks again. Have a nice day

[sandeep.clickdesk]

Thanks Matt....the blog helped me a lot.