Will adding schema markup to copied Google reviews show up in organic search?

[PerfectPitchConcepts]

Google no longer favors my client's industry with Google reviews in local Snack Pack results, but a national competitor has markup for site-based reviews that are showing up in organic results, which is a big, shiny, advantage.

Rather than have to solicit reviews in two places (Google and the site), I'm wondering if it would be possible/advisable to copy and paste the Google reviews into the site and mark them up there, in an attempt to get Google to feature the rating in the organic SERP result?

I don't know if this would work though, since I'm guessing part of the reason that Google accepts the competitor reviews is because they are verified purchases, which wouldn't be possible just cutting and pasting. But is it worth a try?

It's too bad though, Google is effectively only showing handpicked, "national" reviews, which does local customers a disservice.

Thank you!

[Tymen]

Hi,

I added independent reviews because the Google reviews didnt show anymore. They provide me a feed which I implement in the footer. Than it will show up on every page and so in every result in de SERP's. The feed looks like below.

Most important are the &nor=20 (the number of reviews it should take from the feed.) and the**&Basescore=5** since this is the 5star Rich Snippet Google uses.

Thus I would'nt go for the Google rating but an independant rating company who will have a plugin most likely for the most common CMS's.

It takes a few weeks form them to be in place for all results but its worth the investment in time and money :). Good luck with it!

https://beoordelingen.feedbackcompany.nl/samenvoordeel/scripts/flexreview/getreviewxml.cfm?ws=2789&publishIDs=1&nor=20&publishDetails=1&publishDetailScores=1&publishOnHold=0&sort=desc&Basescore=5&foreign=1&emlpass=test&v=3

[GlobeRunner]

We generally don't recommend copying/pasting reviews (or other content) from other sites and then putting those on your own site. Google sees that as duplicate content. Furthermore, Google doesn't like those reviews to be on more than one site at a time.

If you do have reviews on your site, make sure that they're unique to your site and don't appear on other sites. In that case you can, in fact, mark them up with Schema. But that doesn't guarantee Google will show that markup in the search results.

[PerfectPitchConcepts]

Thanks, that's basically my thinking, but wondered if there was a way to sort of canonically note they are Google reviews. We'll just have to fight on two fronts.

[PerfectPitchConcepts]

Sounds like we should push to collect reviews in both places, thanks!

[MiriamEllis]

Hey There,

There may be some problems with cross posting Google reviews on your own website, but it's a matter of discussion. Good thoughts on this here: http://www.localvisibilitysystem.com/2013/04/04/the-complete-guide-to-google-pluslocal-reviews-and-especially-how-to-get-them/

When Google+ was a viable option for local businesses, there was a technique you could use to embed posts featuring Google reviews within your website without fear of duplicate content filters, but given that Google+ has now gone the way of the dodo bird, I'm not sure what has happened to website that were doing this.